Legal and privacy

Privacy Notice

Effective and last updated: August 10, 2026

Who we are

Material Impact Group is a revenue operations and fractional CRO consultancy. For questions or privacy requests, contact [email protected].

Information we collect

• Information you submit: first and last name, company name, title, email, phone number, your primary GTM challenge and goal, and other information you choose to include in the contact form.
• Contact consent: when you submit the contact form, we record your consent and the date and time of that consent so Material Impact Group may follow up by email and phone about your inquiry and our services.
• Optional analytics and attribution information: when analytics is permitted by our regional and user preference controls, Google Analytics may collect information about pages viewed, approximate location, browser and device characteristics, referral source, and interactions with the site. The site may also retain first-touch and latest-touch campaign parameters, the landing-page path, the referring domain, and a sanitized referring URL with its query string and fragment removed. We do not attempt to store organic search keywords that search engines do not provide.
• Technical and security information: our hosting provider, Cloudflare, may process IP address, request, device, and security information in server logs or strictly necessary security technologies.
• Your privacy preference: the site stores a necessary first-party cookie recording whether you accepted or rejected analytics.

Why we use information

• To review, qualify, and respond to your inquiry or take steps you request before entering a business relationship.
• With your contact-form consent, to communicate with you by email and phone about your inquiry and our services.
• To operate, secure, troubleshoot, and improve the website and prevent spam or abuse.
• Where permitted by applicable regional and user preference controls, to understand aggregate website use, attribute visits and inquiries to marketing sources, and measure site and campaign performance.
• To comply with legal obligations and establish or defend legal claims when necessary.

Depending on where you live, our legal bases may include your consent where required, steps requested before a contract, legitimate interests in operating, measuring, and securing our business, and compliance with law. You may turn analytics off at any time, unsubscribe from emails, or ask us not to call you.

How information is shared

We share information only as needed with service providers acting on our behalf, including Cloudflare for website hosting, security, country-level routing, and the D1 database, and Google when analytics is permitted by our regional and user preference controls. We may also disclose information when required by law, to protect rights or safety, or in connection with a business transaction subject to appropriate safeguards.

International transfers

We and our providers operate in the United States and other countries. Where required, providers use contractual or other recognized safeguards for international transfers. Their processing is also governed by their own published privacy and data-protection terms.

Retention and security

We retain contact submissions only as long as reasonably necessary to respond, manage potential or actual business relationships, meet legal requirements, and resolve disputes. Analytics retention is controlled in the Material Impact Group Google Analytics property. We use administrative and technical safeguards appropriate to the nature of the information, but no system can be guaranteed completely secure.

Your choices and rights

Depending on your location, you may have rights to access, correct, delete, restrict, or receive a copy of personal information, object to certain processing, withdraw consent, or appeal a decision. You may also complain to your local data-protection authority. We will verify and respond to requests as required by applicable law and will not discriminate against you for exercising privacy rights.

California residents may request the categories and specific pieces of personal information collected, correction, deletion, and information about disclosures. Material Impact Group does not sell personal information or share it for cross-context behavioral advertising. We recognize Global Privacy Control as a signal to keep optional analytics off.

Email requests to [email protected]. Authorized agents may submit requests where permitted by law; we may request proof of authorization and identity.

You may opt out of marketing emails using the unsubscribe option in an email or by contacting us. You may ask us not to call you at any time. An opt-out does not prevent us from responding to an active request when necessary.

Cookie and analytics choices

Visitors outside the United States, and visitors whose country cannot be determined, can accept, reject, or customize analytics before it loads. For U.S. visitors, analytics may run by default. Every visitor can later turn analytics on or off through Cookie settings. Global Privacy Control keeps optional analytics off. Turning analytics off does not affect the site’s core functionality.

Children

This business-to-business website is not directed to children, and we do not knowingly collect personal information from children.

Changes to this notice

We may update this notice as the site, providers, or legal requirements change. The effective date above identifies the current version.